June 29, 2007

Contact: Ralph Stephen (902) 221-5117

FOR IMMEDIATE RELEASE:

ROYAL LEPAGE ATLANTIC COMING TO ANNAPOLIS VALLEY

Atlantic Canada’s leading real estate company acquires offices in Kentville & Kingston, marking the company’s ninth & tenth brokerage location.

HALIFAX– Royal LePage Atlantic is proud to announce the acquisition of its ninth and tenth office locations in Kingston and Kentville. With office locations throughout Nova Scotia and New Brunswick and more than 250 sales associates, Royal LePage Atlantic has already firmly established itself as Atlantic Canada’s largest real estate brokerage. Yet, what has made this company truly successful is it’s ongoing commitment to Going Beyond for its clients and continually expanding its scope of customer service. That’s why everyone in the company is extremely excited about adding these new offices to the family.

Previously known as Royal LePage Cynthia Black Realty, the latest Royal LePage Atlantic offices bring the company into the heart of the Annapolis Valley. It’s a prospect everyone in the company is excited about. “We’ve always done a lot of business here in the valley, but now we are able to have offices located right in Kingston and Kentville to better serve the wonderful people of this community,” President Ralph Stephen says. “Not only that, but we were able to partner with a great real estate mind—someone who we know can help us continue our push toward the future of the company.”

Cynthia Black, who opened her Royal LePage office in 1995, will stay on board as the offices’ broker and manager. Her experience in the industry and in-depth knowledge of the Annapolis Valley home market are distinct advantages to Royal LePage Atlantic and its customers. Her focus will be on training the agents within her office to uphold the deep-rooted traditions and sterling reputation of Atlantic Canada’s leading real estate brokerage.

“I couldn’t be more excited about being a part of the Royal LePage Atlantic family,” Cynthia says. “They have a strong vision for the future of the industry here and the company culture is unmatched. This can only mean great things for everyone in our offices and every client that comes through our doors.”

Be sure to stop by Royal LePage Atlantic’s Kingston and Kentville offices and see all the great changes that are in store.

Royal LePage Atlantic continues to be the premier destination of choice for the local real estate industry. It is the market share leader and continues to attract the industry’s top sales agents. With more than 250 sales associates operating out of ten eight regional offices, Royal Lepage Atlantic was responsible for $798,589,916 in real estate transactions in 2006.

June 18, 2007

Contact: Ralph Stephen (902) 221-5117

FOR IMMEDIATE RELEASE:

LEADING REAL ESTATE COMPANY HOSTS POWERFUL TRAINING EVENT

More than 160 Royal LePage Atlantic associates attend exclusive marketing conference.

HALIFAX–2007 has proven to be a landmark year for the real estate brokerage of Royal LePage Atlantic. It started with the professional re-branding of the company’s marketing image, built on the mantra “Go Beyond.” Then, they went one step further recently by hosting an intensive marketing training conference. The event was attended by more than 160 of their top salespeople from their eight offices throughout Atlantic Canada.

Royal LePage Atlantic hired Hobbs/Herder to conduct the two-day seminar entitled “MegaMarketing”, exclusively for their team of professionals. Hobbs/Herder is known throughout North America as the premier real estate marketing training experts. The company trains thousands of agents each year to master their marketing and discover a better way of doing business.

“It was very important for us to show our agents where the company is headed and just how important marketing is to their careers, whether being noticed by consumers or helping clients to get better exposure for their properties,” says Ralph Stephen, President of Royal LePage Atlantic. “That’s why we’ve hosted this incredible training event and have encouraged everyone in the company to attend.”

Right away, the management team knew they had made the right decision. The entire audience was captivated throughout the two-day presentation and every agent walked away with information, ideas, systems and materials that would enable them to elevate their marketing, their service and production to the next levels.

“It was like they flipped a switch in my head,” says Scott Darling, an experienced Royal LePage Atlantic agent who attended the event ready to learn. “The speaker, Rhonda Formby, was so dynamic with her presentation and put things in the perfect perspective. I knew these were exactly the ideas and inspiration I needed to improve every aspect of my business. I can’t thank our company enough for sharing such an amazing training course with us.”

With a steadfast focus on the future of the real estate industry, Royal LePage Atlantic has always been committed to providing its associates with the best possible training and coaching. For Atlantic Canada’s leading real estate brokerage, 2007 is a year of great change. Hosting this exclusive marketing conference is just one part of the evolution that is happening now and will continue to shape the company for many, many years to come.

June 8, 2007

Contact: Ralph Stephen (902) 221-5117

FOR IMMEDIATE RELEASE:

REGIONAL REAL ESTATE COMPANY LAUNCHES NEW MARKETING IMAGE

HALIFAX–For one of Atlantic Canada’s most recognized real estate companies, 2007 started off with a bang. Royal LePage Atantic recently hired a world class marketing firm to “re-brand” the image for their eight local offices. It communicates an even bolder future for the entire organization, establishing a unified corporate vision that owners, managers and agents have quickly embraced.

The new campaign is built around the concept “Go Beyond.” Since it was introduced, it has become a rallying cry for everything the professionals of Royal LePage Atlantic stand for. Already the leading brokerage in Atlantic Canada, “Go Beyond” represents the commitment to exceptional service that the company was founded upon.

“Since the beginning, we have strived to go beyond the ordinary—to continually exceed the expectations of our clients,” says Ralph Stephen, President of Royal LePage Atlantic. “Now, we have a brand identity that perfectly sums up what our service commitment is all about, as well as marketing materials that truly reflect our cutting-edge style and focus on quality.”

This image was launched as part of a roll-out celebration earlier this year, where it was unveiled to every agent, manager and support team member in the organization. From the eye-catching brochures, postcards and print ads to the re-branded www.RoyalLePageAtlantic.com, the new marketing materials stand out from the typical real estate pieces.The campaign strengthens Royal LePage Atlantic’s company-wide commitment to higher standards of service.

“It’s exciting to be a part of something that unites the entire company with a common message,” says Wendy Franklin, a Sales Associate, who has been with Royal LePage Atlantic for 15 years. “The company branding further enhances our professional image. We can’t help but feel proud to be associated with a brokerage that is putting such a powerful image out there on our behalf.”

Royal LePage Atlantic has always been known as the real estate company at the forefront of the industry. With this new campaign, it has firmly established itself as the company that will always “Go Beyond” to help their clients achieve more.